In 2019 Seagate set out to celebrate their 40th anniversary by creating a visual identity to be used internally and in select external marketing channels.
![](https://cdn.myportfolio.com/9609f39b-a602-4afb-b3a2-72dd19f2e90b/e07be934-8e6a-4655-a787-22bea525322c_rw_1920.jpg?h=1a312a5a2ca261228a3cd4a2cc3b1f28)
The anniversary logo hints at the the shape of the internal components of a modern hard drive and the motion of classic tape driven storage, The four stripes also represent the four decades and the worlds leading data storage company.
![](https://cdn.myportfolio.com/9609f39b-a602-4afb-b3a2-72dd19f2e90b/c0d136a5-2e9f-4fd0-9767-a13e35e9ee12_rw_1920.jpg?h=7c5e1437f3d84eb42061f9b826bb9f4b)
Part of the exploration phase. Many of these concepts are based visually off of other Seagate initiatives, and key product and corporate branding.
![](https://cdn.myportfolio.com/9609f39b-a602-4afb-b3a2-72dd19f2e90b/09b144e9-5296-4078-8a9e-f85de050e8c5_rw_1920.jpg?h=b95dac62b328c60619d98f67006b038f)
Three versions of the logo were created with text added to the icon for various marketing purposes
![](https://cdn.myportfolio.com/9609f39b-a602-4afb-b3a2-72dd19f2e90b/f96421e0-f032-4289-a89e-1827f0a99260_rw_1920.jpg?h=29b09be111fb73baf133f44e52f3e369)
![](https://cdn.myportfolio.com/9609f39b-a602-4afb-b3a2-72dd19f2e90b/841a05b2-9a7c-4997-a55b-fd602cd14a27_rw_1920.jpg?h=303235b1aea5dfa30f3afca011f742f7)
![](https://cdn.myportfolio.com/9609f39b-a602-4afb-b3a2-72dd19f2e90b/5f55249c-2c5c-4b81-8b10-0fcbe0e6811c_rw_1920.jpg?h=ca705f6aca39eed94e7ea8d3736002db)
Coincidentally, Seagate's industry leading creative pro brand LaCie was also celebrating a big anniversary that same year. This logo was based on the long standing LaCie oval.
![](https://cdn.myportfolio.com/9609f39b-a602-4afb-b3a2-72dd19f2e90b/1b9592e6-7a07-47fa-b5eb-4b53f7d34ad0_rw_1920.png?h=afdb08fda90e6ec93d55be59750c5b50)